Transatlantic Advisory

One packaging strategy cannot simplybe copied across the Atlantic.

Europe and the United States are evolving into increasingly different packaging regulatory and industrial ecosystems.

European expertise × US execution

Two Pathways

Readiness in both directions

The work is different in each direction — the standard of rigor is not.

US → Europe

Make packaging Europe-ready

Europe regulates packaging as a system: harmonized rules, recyclability by design, and producer responsibility with real fees attached. Portfolios built for the US rarely arrive compliant.

PPWR
EPR
Recyclability
Circularity
Material minimization
Recycled content
Labeling
Supplier implications

Europe → US

Make packaging US-ready

The US has no single rulebook — it has fifty. State-level EPR, PFAS bans and claims rules diverge by jurisdiction, while buyers expect local supply and different performance economics.

State-level regulation
EPR fragmentation
PFAS
Claims
Recycled content
Supplier localization
Manufacturing
Market expectations

Discuss a Transatlantic Challenge